Author : Theresa Cahill
109 in 20 days
61 in 9 days
43 in 24 days
33 in 20 daysAnyone want to hazard a guess as to what the above
numbers signify?If you guessed mailings from any one source - bingo!
You win!When exactly is enough enough? When does something
cross the fine line from useful to ridiculous?The art of communication is just that - a fine art. To
grab and hold anyone's attention online for longer
than 2 minutes shows you've got something going for
yourself - you understand how and why people do what
they do and read what they read.While advertisers and marketers look for outstanding
and affordable resources - and 9 times out of 10
choose mailing lists to receive that information - the
list itself must maintain a particular level of quality to
ensure it is a mailing worth reading.The last thing in the world anyone with a mailing list
wants is an unresponsive list. So, how can we go about
ensuring, to the best of our ability, that that doesn't
happen?Priority number 1 should be restraint. While having a
list appears to put potential customers at one's
fingertips, without restraint that list begins its
slow (and sometimes not so slow) slide into
degradation.What can one do to avoid this erosion? Is it possible?I believe it is...While not everyone will read everything every time, by
one's use of restraint the opt in reader will stick
around because when they do read, they are receiving
what they asked for - information, resources, tips,
help, etc.They'll even read the specials.But how can you make sure your list retains its value?Consider dividing your list into "demographics" or
"subscriber interests."Now stop groaning... it's really not that bad and can
be a great boost to your potential sales and a real plus
in the eyes of your readers.Since I am a publisher, I'll use the ezine or
newsletter as an example. Subscribers join to receive
one's ezine daily, weekly, biweekly, monthly, etc.
Right up front, by the very act of subscribing, that
person knows what to expect. They receive it,
hopefully read it, respond to it - a publisher's dream
subscriber.Then, the "special" mailings begin to arrive. With
restraint this is typically a solo here, a special
announcement there. This is still manageable in the
eyes of your list. With luck your resource continues
to maintain it's value.However, push the envelope with more than the
occasional extra weekly mailing or two, and the slow
slide begins. No one has time to open that many
mailings. Physically it is not possible, and it goes
without saying that mentally no one is prepared to
cope with them all... it's just common sense.So, here's the "How-To" to help yourself and your
readers.Make GOOD use of your autoresponders!Your first signup box or mailto link would sign the
new subscriber up to ONLY your ezine or newsletter
(or any customer mailing list). Then, because
autoresponders are so good at this, on the Thank You
page, you just add a SECOND signup box!This second box, using a 2nd autoresponder, could
say something like:"In addition to our ezine, would you like to receive
special standalone advertisements? These solos are
purchased by readers just like you about new and
existing programs. The solo is a great way to stay
on top of what's new on the net. They do they work
for you by delivering themselves right to your
inbox!"Or,"By adding yourself using Box B below, you'll also be
placed on our "Breaking News Only" mailing list.
This is my personal way of contacting those
subscribers interested in hearing about what I've
personally located online! I work hard, and these
occasional emails are well worth receiving!"Of course use your own words :)Consider, too, telling your new subscriber to use
a DIFFERENT email address for EACH opt in!This way they are sure to find your PRIMARY
publication, and can peruse the rest at their leisure
from different email accounts. [Be sure to tell them
that as they enter your Thank You and see your next
subscribe box.]I know personally I would love this option!So, you get the idea? You've just geometrically increased
the value of every mailing you do, simply by making
good use of your autoresponders. Your readers will
thank you as you let them pick and choose what they
agree to receive :)For the ezine publisher in particular this can be a
great boost to your own sales. Who wouldn't want to
purchase from someone who's taken the time and effort
to ensure the advertisement is going to someone who
OPTED IN to receive it. (I'm not talking about the ads
that appear inside a regular issue, but the special and
solo type mailings.)Think about it... a little extra work (and by setting up
your autoresponders in this fashion VERY little work),
on your part on behalf of your readers, and you've
more than doubled the effectiveness of your own mailing
list.This same idea works for any website selling anything.
For example, you have a gift shop that sells stained
glass and crystal figurines. One person loves stained
glass but could do without your mailings about the
crystal. TARGET the list! Increase the potential sale
by giving the person only what they asked to receive.Too much of any one thing can, and does, turn people
off. Ensure your online business success by paying
attention to detail, and help those receive what
THEY need and want.It's all about good, responsive customer service :)© Theresa Cahill - All Rights Reserved. Feel free to distribute this article. Please keep it intact and with the resource box included below.ABOUT THE AUTHOR:Theresa Cahill, a two decade veteran of marketing, is the owner of http://www.mywizardads.com and invites you to take a look at the services of MWA and download fr.ee helpful information and more at http://www.mywizardads.com/sitemap.html
Category : Digital Products
สมัครสมาชิก:
ส่งความคิดเห็น (Atom)
ไม่มีความคิดเห็น:
แสดงความคิดเห็น